Portfolio

Hello.
I'm Anda.

Product, Operations & Project Management professional based in Italy.

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What I do

I help businesses build useful products and improve how they work.

Product Management

I turn ideas, customer needs, and cross-functional requests into clear product plans that can confidently deliver.

Product Strategy

I help teams decide what to build next by balancing customer insights, business priorities, and operational realities.

Systems & Operations

I design scalable systems, processes, and workflows that reduce complexity, improve efficiency, and support growth.

Integrations & Partnerships

I identify the right partners and integrations, ensuring they fit seamlessly into the product, business, and customer experience.

Discovery

I spend time understanding what people are struggling with, where processes break down, and what opportunities are worth pursuing before jumping into solutions.

Customer Experience Design

Making information and experiences easier for customers to navigate and understand.

Experience

I enjoy figuring out what needs to be built, improved, or connected to make things work better. Over the years, I've helped companies like GuestWisely, WorkMotion, Pinterest, Zendesk, dataPlor, and GoodBarber to achieve this.

Cartoon illustration of Anda using a laptop

My AI Experiments

A collection of projects exploring how AI can accelerate software development while helping me build a deeper understanding of the technical side of creating digital products.

New

Time Off Tracking

Manage time off, policies, approvals, and team coverage in one place.

ApprovalsAccrual logicTeam calendarAI-assisted build

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New

Relationships Tracker

Built to help you remember what matters and show up with care.

Key datesLife-event logSuggestionsAI-assisted build

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Case studies

Salesforce

Salesforce Service

A large-scale Salesforce implementation designed to centralise customer operations, case management, reporting, and workflow automation while replacing fragmented legacy tools.

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Freshworks

Freshworks Suite

A company-wide Freshworks implementation that unified sales, support, marketing, telephony, live chat, knowledge bases, reporting, and automation into one connected customer operations ecosystem.